PLAYING IT FORWARD is a unique web series that focuses on preserving music education in schools by raising money and awareness through spontaneous street concerts featuring music superstars.
To capture the grassroots spirit of the show, we created a thorough branding package around the concept of “the cycle of good.” Uniting artists and the community together, PLAYING IT FORWARD builds a positive cycle of giving back to music education and arts in a very unexpected way.
Agency: Sony Pictures Television, Crackle
Studio : Blind
Role: Motion Art director , Designer