Facebook came to us with a new and exciting challenge: create an immersive mobile experience to find the user their perfect Spotify playlist.
This choose your own adventure quiz went live on Facebook mobile and immediately started connecting users to the Spotify app.
Throughout the experience, you’ll find our funky collage-style animations inspired by the Spotify brand. The animations include (but aren’t limited to) pitbulls, grills, and some pretty rock and roll accessories.
Above is just a taste of the materials we created for the app. All told, we created over 40 unique animations. The process included not only 2D and 3D design and animation but also live action elements that we captured on our cyc in the studio. Enjoy!
Role: Creative direction for these ideas / concept / design / illustration / art direction
Client: Facebook / Spotify
Studio: Sarofsky