Create a visually intense and exciting a spot to promote the release of limited edition shirts from a collaboration between EA SPORTS and Adidas.
Using the full might of our design team, we turbocharged shoot footage using flash, typography, motion graphics, 3D and illustration. The viewer is sped through shots with glitches presenting images of panthers, outer space and vibrant designs.
Featuring football superstars Jesse Lingard, Marcelo, Dybala and David Alaba, this attention-grabbing spot showcased the limited edition shirts with an abundance of colour, patterns and visuals. A modular, attention grabbing series of films ran across social platforms and resulted in over 19 million video views, 2.4 million engagements and a sold-out limited edition range.
Agency: EA
Studio : The Mill
Role: Director, Creative Ideas with Tom Dibb, Art Director, Illustrator, Designer.