Mill+ teamed up with 72andSunny to create a copyright video asset for the NFL, embodying the spirit of 100 years of football. It debuted in the first game of the 2019 season, which is the 100th season of the National Football League. The spot required extensive editorial work in selecting the players and creating the match cut effects, based on the player’s archival footage. After endless of experimentation NFL chose one of my frames as hero and all the players were based on this frame. Myself and Filfury created the art direction and the feeling for the spot.
Agency : 72 and Sunny
Studio : The Mill, Mill +
Role: Art director, Designer.