The ad is a collation of happy family moments, stylised to look ‘home-made’, allowing viewers to feel connected with the intimate moments of the very best holiday they’ve had or could have.
The light animation created by The Mill’s design team combined with a soft but vibrant grade led by Mill Colourist James Bamford, stimulates a feeling of nostalgia, all with an inclusive under-tone throughout. With this, Thomas Cook promises to help create these special moments for its customers with the endline ‘You Want We Do.'
Agency: Albion
Studio :Mill+
Role: Designer, Illustrator.