Created by F/Nazca Saatchi & Saatchi, the campaign has crossed the Atlantic to bring the football fans together at the 2018 World Cup.
The word “SKÁL”, which in Brazil is pronounced “SKOL”, is the word Icelanders use to toast. This coincidence was used by F/Nazca Saatchi & Saatchi to create a campaign that promised free SKOL beer to the Icelanders if they win or draw the mach with Argentina.
Agency: F/Nazca Saatchi & Saatchi
Studio : 2MANYHANDS
Role: Backgrounds Art director, Illustrator.