Wonderland interviewed with Empara mi and talks about her empowering and raw new single “Shout”
“The video is amazing – how did you come up with the idea?”
( WONDERLAND MAGAZINE )
Empara mi :
Thank you! I had this idea of a conceptual way to promote a feeling of isolation and not fully feeling like you belong where you are, and then having that feeling evolve as the song continues and basically “finding your people” by the end. It was Ivo and Stip’s direction that took that and made something completely different and beyond what I was imagining of it. They also wanted to involve choreography to help act out the personalities of each individual person in the story, so we tried to let them express their individual styles to give the sense of freedom we wanted people to get from it. I was lucky enough to have my friend Ainsley Ricketts, who’s also in the video, choreograph and bring together some incredible dancers to feature in it.
Studio :The Mill
Role: Co Creative Director / Director with Ivo Sousa
Featured in The Fader, Noisey, Wonderland, HUNGER, Clash, Line Of Best Fit, London In Stereo.