Design-driven animation and production company Laundry recently partnered with J. Walter Thompson Atlanta to provide animation for “Battles Won: Moments of Impact,” a digital series for Marine Corps Recruiting Command, which launched on their website on April 11th.
Through the battles they win, the positive impact that Marines have on individuals, communities and the Nation can be traced back to their fighting spirit, honed and sharpened by their training. Featuring the real stories of three Marines, the “A Fight to Win” short films use a mix of live-action and animation to capture the exact life-altering moment each one experienced on the battlefield or in training, which inspired them to make a positive difference, during and after their service.
Marine Corps reservist Jonathan Gillis explains the driving force for a 3D-printed drone for the modern battlefield. Born out of the Marine Corps’ barracks the drone marked a cultural shift in military innovation, as it was conceived and developed by a diverse team of Marines representing various ranks and professional backgrounds.
For Gillis story, the team created a cleaner, more colorful graphic approach, which spoke to the technical aspect of the story, as well as to reflect the tone of optimism and innovation in the piece.
Agency: JWT
Studio : Laundry
Role: Designer and Illustrator.
Featured on : LBB online
Awards : 2020 Silver Atlanta Advertising Awards (ADDYS)